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In recent years a growing number of asset managers have sought influencers’ help to boost brand awareness and promote their funds. Fund managers have struck agreements with influencers who have built a significant following and who endorse the companies or products on their platforms.

Invesco, for example, recently worked with retired WNBA legend Candace Parker. In an April Instagram post, she compared her growth as a basketball player to the process of launching a career in investing.

“When you’re young and you’re trying to figure out your game, right, you try and stick with the basics. So you want to hit a game-winner, you go to your safe move, and I think that that’s how you start off your career in investing,” Parker said.

Invesco partnered with Parker to promote its $247bn flagship Invesco QQQ ETF this year, according to Matthew Heath, chief marketing officer for the Americas and Emea.

This article was previously published by Ignites, a title owned by the FT Group.

Invesco has also worked with other influencers to boost its brand.

“Bring innovation to your kitchen with the 5 recipes I created with @InvescoUS for its Recipe for Innovation series,” Marcus Samuelsson wrote in a mid-April Instagram post.

About 700,000 people follow the celebrity chef’s Instagram account.

Invesco’s Recipe for Innovation series promoting the QQQ fund also features other celebrity chefs, including Kristen Kish and Kwame Onwuachi.

As part of the campaign, the chefs were tasked with creating a total of 25 unique dishes inspired by the 25 companies in the QQQ product.

BlackRock has also experimented with an influencer incentive programme that promotes its line-up of iShares products, according to a disclosure on its website.

The company “periodically” invites social media influencers to attend events and gives them gifts and entertainment, rather than cash compensation, that “may incentivise” them to create content favourable to BlackRock, according to the disclosure.

The group claims that the incentives per individual are not anticipated to exceed more than $1,000 over a 12-month period.

The company declined to comment on its incentive programmes.

New York-based ETF provider KraneShares has been using online influencers to promote its strategies since the early days of the Covid-19 pandemic, during which marketing opportunities from conferences became effectively closed, according to the manager’s head of marketing and media, Joseph Dube.

“Influencers are probably one of the most effective strategies,” he

China’s sweeping moves on Friday to increase support for real estate will take time to show results, analysts said. For real estate to see significant stabilization, homebuyers’ demand and confidence will need to improve after a market downturn of nearly three years, Edward Chan, director, corporate ratings, S&P Global Ratings, said during the firm’s webinar on Monday. S&P is still sticking to its base case from earlier in the month that China’s property market is likely still “searching for a bottom,” he said. A real estate construction site in Wanxiang City, Huai ‘an City, East China’s Jiangsu province, May 17, 2024.  Future Publishing | Future Publishing | Getty Images

BEIJING — China’s sweeping moves on Friday to increase support for real estate will take time to show results, analysts said.

Despite the news, S&P is still sticking to its base case from earlier in the month that China’s property market is likely still “searching for a bottom,” Edward Chan, director, corporate ratings, said during the firm’s webinar on Monday.

“The significance of the policy rollout last Friday was that the government is rolling out all these policies at one go, at the same day, at one time,” he said. “This shows the government is serious, as well as dedicated, in stabilizing the property sector.”

But he pointed out that for real estate to see significant stabilization, homebuyers’ demand and confidence will need to improve after a market downturn of nearly three years.

Hong Kong-listed property stocks surged late last week, but were barely changed on Monday, according to an industry index from financial database Wind Information.

Chinese authorities on Friday lowered down payment minimums to as low as 15%, versus 20% previously, in addition to cancelling the floor on mortgage rates nationwide.

Policymakers also sought to boost developers’ liquidity by releasing 300 billion yuan ($42.25 billion) in financing for local state-owned enterprises to buy unsold, completed apartments in order to turn them into affordable housing.

We believe Beijing is headed in the right direction with regard to ending the epic housing crisis. Chief China economist, Nomura

“Although some of these measures are unprecedented (e.g., the minimum downpayment requirement was never below 20% previously),

CNBC